The Role of the Distributor
The distributor of a film is it's lead into the movie market place and they have to decide who they think the audience of the film is and who it will appeal to, why they would want to watch the film and how they are going to appeal to the target audience of the film. The distributor has to decide on the elements of the film which will help to sell it and attract audiences to watch the film, such as a USP (unique selling point). For example, the cast of the film could be the unique selling point, such as Tom Cruise in War of the Worlds, as he is a well known actor and has appeared in other films which have been highly commended, therefore fans of him are likely to want to see his films. The unique selling point of the film could also be the genre or the originality. The distributor needs to be extremely clear of it's target audience, the average age for people going to the cinema is between 15 and 24, therefore film producers need to base their film and it's marketing around this fact.The average age for going to the cinema is between 15 and 24, therefore the film distributor needs to be very clear on the target audience for the film and the market it will appeal to before deciding whether it is suitable for showing in the cinema, based on how many sales it is likely to make.
Blockbuster films such as Spiderman, Shrek and Titanic are all high budget therefore they can afford to spend a lot of money on distribution as they know they will profit once the film is released.
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