Before the release date of a film, two trailers are usually released in order to advertise the film to possible audiences. The one which is released first is known as the teaser trailer and is approximately half of the amount of time of the main trailer. The teaser trailer is normally made and shown to advertise the film a while, a few months maybe, before it is released. The main trailer is released nearer to the release date of the film.
Teaser Trailer
The teaser trailer gives the audience a short snippet of the film to interest them and advertise the film a while before the film is due for release, in order to 'tease' them for as long as possible, creating more interest in the film. It doesn't intend to give the storyline away but often uses devices which make the possible audience question what is happening in order to make them see the film. The idea of a teaser trailer is usually merely to advertise the fact that the film will be coming out rather than to actually give them any clues of the storyline. It then creates hype and anticipation which is then heightened when the main trailer is released. A teaser trailer is therefore often only used for the release of a blockbuster film or a sequel to an exisiting film. Also, sometimes the teaser trailer is put out to an audience before the filming of the film has been completely finished.
Main Trailer
The main trailer is longer than the teaser and is released long after, much closer to the release date of the film. It includes selected shots from the film, particularly the main action parts of the film and the most exciting shots to attract the audience as much as possible. It doesn't give away the plotline but gives a fairly clear indication of what the film will be about and what the main issue or theme is. They are also not in chronological order.
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